Now booking 2024 and 2025 speaking engagements

About Second Wind - Finish Strong, Inc.

SWFS, led by Pete Folch, is dedicated to training and inspiring people to be strong finishers in their journeys.


Training and inspiring people to be strong finishers in their journeys.


To “redefine the possible” for success with people, teams, and organizations.


Professional speaking and training focused on personal, professional and leadership development.

Owner & Principal

Meet Pete Folch

Pete Folch is a professional speaker and trainer dedicated to teaching, coaching, and inspiring people as well as teams, to achieve peak performance and significance in their lives. Pete has a passion to help people discover renewed energy and re-discover their true potential …and ultimately finish strong in their “race of life.”  

Pete is one of the original members of the founding class of Ziglar Legacy Certified Trainers.  As a professional contract trainer, Pete has conducted workshops all over the U.S.  Pete is a co-author of 2 books: “Ziglar Legacy: 1st Class All The Way” & “Living Beyond Purpose.” Pete’s coaching messages of inspiration can be heard weekly on The Shepherd Radio Network (AM/FM) stations in Central Florida.

Married 35+ years, Pete and his beautiful wife have two outstanding adult children, a son-in-law and a new grand-daughter. During his 30+ year restaurant career, his greatest accomplishment: Revitalizing team energy and transforming the culture for 55,000+ employees in over 400 Olive Garden restaurants in the U.S. & Canada. Pete is also a Darden Restaurants “Brilliance Award” recipient (the highest Darden honor). Pete has worked on recent Change Management and Organizational Transformation projects with AdventHealth and UES. Pete lives in Orlando.

You've got a second wind in you! finish strong!

Fun Fact: Pete has ran and completed 30+ marathons and 10 ultra-marathon distances up to 100 kilometers! His best Endurance Race Finish was in 2022 at the Picnic Island Ultra 10-Hour Endurance Event – 3rd place Overall Male (Jupiter, FL). As of 2024, Pete has trained 50+ people to run their first half-marathon or full marathon! 100% of the folks Pete has trained complete their distances. Pete knows what it takes to FINISH STRONG.

Passion for Helping People

Core Values of Second Wind - Finish Strong


It all starts with integrity. In building trust, we resolve to always do the right thing, to be honest and forthright, and follow-through on all of our commitments.


Being of service is our pleasure. We treat people as special and appreciated by giving of ourselves, doing more than expected, anticipating needs, and making a difference.


Every program developed, every presentation given, every service provided will uphold the highest standards. We are also dedicated to continuous improvement.

Words of Life

We believe in promoting and presenting words that are encouraging, positive, that build up, and edify individuals and teams. Words can be powerful and alter the course of someone’s life.


We desire to always be developing and building strong relationships with everyone we serve, support and build a friendship with.


Big goals, significant achievements and worthy life pursuits require perseverance! We know there is life-changing power when a person has the courage and resolve to embrace a challenging situation, stay with it and do the right thing.


What we do is done with “heart and soul.” The best training experiences and service can happen with genuine sincere enthusiasm delivered from a heart full of joy and a spirit that cares about the learner!

Redefining the Possible for Your Team

Pete has tangibly helped hospitality and service organizations achieve record-setting business results. With excellence, he has trained and coached professionals in food service, health care, real estate, technology, education, coaching/consulting, church ministry, contractors,
fitness/wellness, law enforcement, government and the military.